And so To Bed, a network of 12 shops in the UK, commissioned us to completely redesign their customer journey and experience to rejuvenate their image and become an omnichannel brand. Integrating multiple brands, accessories, relaxation and casual sales areas, a digital corner,  our concept adapts to each space while highlighting the strength of each brand.

Through light tones, natural wood and the presence of plants, we are bringing back a lot of light and natural atmosphere to this specialised network in the world of bedding.

Deployed in 2019, the points of sale have been able to seduce their target and participate in the growth of ASTB.