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AND SO TO BED

Luxury designer beds and frames - Concept and design store

And so To Bed, a network of 12 shops in the UK, commissioned us to completely redesign their customer journey and experience to rejuvenate their image and become an omnichannel brand. Integrating multiple brands, accessories, relaxation and casual sales areas, a digital corner,  our concept adapts to each space while highlighting the strength of each brand.

Through light tones, natural wood and the presence of plants, we are bringing back a lot of light and natural atmosphere to this specialised network in the world of bedding.

Deployed in 2019, the points of sale have been able to seduce their target and participate in the growth of ASTB.

CONCEPT STORE

New store concept and virtual showroom

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Virtual showroom

KINGSROAD SHOWROOM

Final layout - concept store

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Ground floor

ORCHARD STREET SHOWROOM

Final layout - concept store

ASTB - Orchard Street Showroom

Ground floor

WEYBRIDGE SHOWROOM

Final layout - concept store

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Ground floor

INITIAL CONCEPT DRAFT

First conceptual design

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