Between 2008 and 2011, TMJ oversaw the Artistic direction of JNL – Van Hamme. This included the evolution of furniture collections, development of new finishes, scenography for shows and the design of stands for international furniture fairs. Of particular note, this engagement included the launch of a new outdoor collection, work on the consistency of visual communication and the integration of the expertise of Maison Van Hamme.
FURNITURE AND COLLECTION DESIGN
Introduce new models, transform and refresh icons, bring new shapes into collections
FINISHES DEVELOPMENT
Introduced new veneers and developed exclusive wood colours and metal patterns
Awari Schiste
Metal Gouged
Grey Zebrano
Counter Sawn Maple
Awari Mica
SHOWS & FAIRS
Maison & Objet fair - Paris
JNL attends the Maison & Objet fair in Paris twice a year and invests heavily in large, impressively located spaces (200 to 400sqm). Renewing the scenography and atmosphere of these displays whilst inventing a reusable structure from year to year was an important part of our mission.
OUTDOOR COLLECTION
Maison & Objet fair - Paris
In 2010, JNL proudly launched the OUTDOOR collection during Maison & Objet. With a sharp focus on the environment by committing to limit the carbon footprint of the collection, the design focus was on stained ash, marine stainless steel, natural stones from Belgian quarries and upholstery from Perennials Fabrics.
GRAPHICS & ADVERTS
Adverts, photoshoot collection and graphic design supports
Adverts and photoshoot
Adverts and photoshoot
To launch the OUTDOOR collection, TMJ Design Studios designed a brochure that included Yan Arthus Bertrand’s documentary HOME. The challenges around preservation of the Earth were already a reality for us specifically and the furniture industry generally in 2010.
JNL Commitments brochure on sourcing and sustainability
JNL Collection brochures & catalogs
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