For the most luxurious American brand of the Flex group, the licensee in China asked us to design a store concept adapted to the Chinese market.

The laboratory for the future roll-out is located in Ningbo.

For this space we also worked with the ES.Kluft marketing team to respect the brand's DNA while twisting it slightly by introducing materials and accessories.

In addition, as the range does not include headboards we also proposed a complete range that could be manufactured locally.