Philippe Hurel & Crearity Luxe
As part of the Paris Design Week 2021 and the (Re)generation course, La Maison Philippe Hurel and the Start Up CrearityLuxe join forces to bring to life a selection of accessories and unique pieces shaped by « Upcycling».
CrearityLuxe, founded by Ingrid Kermoal Bresset, aims to revalue the dormant stocks of raw materials of luxury houses. It accompanies the young creation, as well as the brands engaged in their research and sourcing of raw materials. CrearityLuxe supports design schools and associations through donations.
This collaboration stems from a shared passion for beautiful materials and a common inclination for the worlds of fashion and design, in a transversal approach.
From their association was born a series of original «upcycled» creations, with a Pop touch, which will be exhibited in the Philippe Hurel showroom in Paris and revealed through the digital websites of the both brands.