How do you breathe new life into a 400 sqm showroom that's slightly asleep? Through colour, light and materials! 

In 2019, Philippe Hurel showroom located in center of Paris, is getting a makeover. It recovers the luminosity of natural oak on both levels, the lighting is redesigned and above all the pieces presented are a clever combination of textures, finishes and shades.

Each atmosphere is associated with an artist selected individually for their complementarity with the models in the collection: Martin Berger, Allen Kirsh, Nahori Kitano, Louise Frydman and many others. For the first time, the space is transformed into a gallery, a place to live.