Between 2012 and 2013, TMJ he assisted Philippe Hurel through a collection analysis to lead to the development of accessories, lighting, marketing tools and furniture edition.

In 2018, TMJ is apointed as Artistic Direction of Maison Philippe Hurel.
This delegated mission encompasses the product scope, retail development, communication and partnerships in collaboration with brand management.

- 2020 COLLECTION -

Select and lead a Pool of talented designers into "Hurel studio " entity to renew Philippe Hurel shapes and design. Introduce new finishes, combine very high end product with more accessible products. Photoshoot, style and story telling supervision.
Social media content - teasing - Paris 2020
Collection launch, social media strategy and content design
Collection 2020 catalog
Print and digital design and supervision

- COLLECTION DEVELOPMENT -

New Models
Design and following of new models according to collections needs
Silvio Dining table
Develop a family & introduce a model easy to customize - 2019
Silvio Gueridon
Develop a family & introduce a model easy to customize - 2019
Mina Chest of drawers
Introduce an inlay masterpiece and a contemporary version - 2013 -2015
Elliot Side table & Nightstand
Introduce alabaster in the collection & two different price range versions - 2013
Isé lamps
Introducing accessories and solid Macassar ebony - 2013
Gio lamp
Insert Philippe Hurel Iconic Bronze - 2013
Finishes Development
Introduce new veneer and developped exclusives wood colors, re-invent metal pattern
Tamo Natural
Tamo, otherwise known as Manchurian ash, comes from Asia and is characterized by a design with an astonishing impression of texture.
Declined in Natural aspect and in a shade called KURI (satin or glossy) which means chestnut in Japanese, the Tamo gives a unique and poetic character to any piece that will embrasse it.
Tamo Kuri
- Tamo veneer -
- Washi lacquer -
Bonze
Vert mousse
Aluminium
Grenade
Acier
Bleu noir
An exquisite combination of colours  and superpositions of shades, the lacquer has a profond texture which gives an impression of texture and a paint brushed aspect.
Available in satin and gloss, Washi enhances all surfaces.
- Ziricote veneer -
Ziricote Natural
A truly unique-looking wood, Ziricote is reported to be naturally resistant to decay. The highly figured spider web grain is similar to what can be found in Brazilian Rosewood only more complex.
- Nuage lacquer -
Bleu noir
Ardoise
Rouge vin
Vert mousse
An exquisite combination of colours  and superpositions of shades, the lacquer has a profond texture which gives an impression of texture and a paint brushed aspect.
Available in satin and gloss, Washi enhances all surfaces.
Revisited models
Refresh and redesign iconic models from the collection
Otto Cabinet
Introducing alabaster in Philippe Hurel Collection - 2013
Savannah Sofa
Develop a modular sofa and revised the design of an icon  - 2019
Sydney Coffee table
Revisit finishes - 2019
Otto Cabinet
Inventing Washi exclusive lacquer in Philippe Hurel Collection - 2019
Darius Nightstand
Revisit finishes - 2019

- COMMUNICATION & PARTNERSHIP-

To breathe new life into the Philippe Hurel brand, we have sought to develop collaborations with actors of excellence in the home and lifestyle sectors.
Amélie meets Philippe - Paris 2020
One year collaboration and dialog between Art and Furnirture. Succesful Amélie Maison d'Art invest Philippe Hurel Showroom for 4 seasonal Dialogs. Design of digital saga content for social media.
Métaphores - Paris 2020
Product placement, new showroom
©Alessandro Silvestri & Andrea Mosca
Métaphores - Catalog 2020
Product partnership
©Jean Marc Palisse
Atelier Alain Ellouz - NYC 2019
Product placement, AAE showroom
©AAE - Christelle Martin
Atelier Alain Ellouz - Paris 2020
Product placement, PH showroom
©AAE - Christelle Martin
Elodie Famel - The international Heritage Fiar Paris
Product Customization with Tmj Design Studio
Maison Charles - Paris Déco Off 2020
Product placement, Pop up flat
Louise Friedman
Jean François Reboul
Naoki Kawano
Martin Berger
Philippe Hurel Collectionneur - Paris 2019
Artist selection and partnership with Philippe Hurel

- GRAPHICS & SUPPORTS -

Material and Finishes catalog
New tool and marketing support
Communication supports
Collection launches and events


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