Select and lead a Pool of talented designers into "Hurel studio " entity to renew Philippe Hurel shapes and design. Introduce new finishes, combine very high end product with more accessible products. Photoshoot, style and story telling supervision.

Social media content - teasing - Paris 2020

Collection launch, social media strategy and content design

- COLLECTION DEVELOPMENT -

New Models

Design and following of new models according to collections needs

Silvio Dining table

Develop a family & introduce a model easy to customize - 2019

Silvio Gueridon

Develop a family & introduce a model easy to customize - 2019

Mina Chest of drawers

Introduce an inlay masterpiece and a contemporary version - 2013 -2015

Elliot Side table & Nightstand

Introduce alabaster in the collection & two different price range versions - 2013

Isé lamps

Introducing accessories and solid Macassar ebony - 2013

Gio lamp

Insert Philippe Hurel Iconic Bronze - 2013

Finishes Development

Introduce new veneer and developped exclusives wood colors, re-invent metal pattern

Tamo Natural

Tamo, otherwise known as Manchurian ash, comes from Asia and is characterized by a design with an astonishing impression of texture.
Declined in Natural aspect and in a shade called KURI (satin or glossy) which means chestnut in Japanese, the Tamo gives a unique and poetic character to any piece that will embrasse it.

Tamo Kuri

- Tamo veneer -

- Washi lacquer -

Bonze

Vert mousse

Aluminium

Grenade

Acier

Bleu noir

An exquisite combination of colours  and superpositions of shades, the lacquer has a profond texture which gives an impression of texture and a paint brushed aspect.
Available in satin and gloss, Washi enhances all surfaces.

- Ziricote veneer -

Ziricote Natural

A truly unique-looking wood, Ziricote is reported to be naturally resistant to decay. The highly figured spider web grain is similar to what can be found in Brazilian Rosewood only more complex.

- Nuage lacquer -

Bleu noir

Ardoise

Rouge vin

Vert mousse

An exquisite combination of colours  and superpositions of shades, the lacquer has a profond texture which gives an impression of texture and a paint brushed aspect.
Available in satin and gloss, Washi enhances all surfaces.

Revisited models

Refresh and redesign iconic models from the collection

Otto Cabinet

Introducing alabaster in Philippe Hurel Collection - 2013

Savannah Sofa

Develop a modular sofa and revised the design of an icon  - 2019

Sydney Coffee table

Revisit finishes - 2019

Otto Cabinet

Inventing Washi exclusive lacquer in Philippe Hurel Collection - 2019

Darius Nightstand

Revisit finishes - 2019

- COMMUNICATION & PARTNERSHIP-

To breathe new life into the Philippe Hurel brand, we have sought to develop collaborations with actors of excellence in the home and lifestyle sectors.

Amélie meets Philippe - Paris 2020

One year collaboration and dialog between Art and Furnirture. Succesful Amélie Maison d'Art invest Philippe Hurel Showroom for 4 seasonal Dialogs. Design of digital saga content for social media.

Métaphores - Paris 2020

Product placement, new showroom

©Alessandro Silvestri & Andrea Mosca

Métaphores - Catalog 2020

Product partnership

©Jean Marc Palisse

Atelier Alain Ellouz - NYC 2019

Product placement, AAE showroom

©AAE - Christelle Martin

Atelier Alain Ellouz - Paris 2020

Product placement, PH showroom

©AAE - Christelle Martin

Elodie Famel - The international Heritage Fiar Paris

Product Customization with Tmj Design Studio

Maison Charles - Paris Déco Off 2020

Product placement, Pop up flat

Louise Friedman

Jean François Reboul

Naoki Kawano

Martin Berger

Philippe Hurel Collectionneur - Paris 2019

Artist selection and partnership with Philippe Hurel

Material and Finishes catalog

New tool and marketing support

Communication supports

Collection launches and events

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