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The first and largest store in the world in terms of floor space is located in Kingsroad London at ASTB.
This is where the brand's first new concept store will be deployed. On 250m2, we are installing all the Vispring language: the highlighting of the bed ranges, its new customer path, its workshop and relaxation areas in addition to a finely dispatched story telling.
We are also proposing a new regular rotation of the windows display and scenography according to the seasons and the new products.
This first retailer convinced Vispring to entrust us with more than 140 other points of sale since 2015.
And So To Bed showroom - London
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