Salone del Mobile Milan - 2017

For one of the first Vispring presence at the Milan Furniture Fair in Rho, we have deployed the whole new Vispring store concept adding two attractions: the digital presence through the communication campaign and a live workshop where a craftsman makes a mattress live.

To distinguish ourselves from the mattress world we selected precious fabrics from editors all over the world to give the beds a jewel-like look. 

The mix of textures, patterns and colours give the precious bed a unique luxury feel.