Showroom - Moscow
For this concept roll-out project we had to integrate two Flex Group brands for the first time: Vispring and Aireloom. The space had to be neutral enough to integrate different codes while linking them.
The presentation sequences of the beds are organised around the perimeter of the space, with a common workshop in the centre presenting the know-how and particularities of the two brands. Reception, rest and information areas complete the customer experience.