IMM Cologne - 2018
For this edition of the Cologne Furniture Fair, Vispring asked us to focus on the excellence of the materials used in its products and their provenance, as well as to reinterpret a small English corner bar. Upon entering the booth, visitors are invited to dip their hands into the natural materials such as silk, cashmere, bamboo, vicuña ... while learning about the responsible sourcing.
The scenography is completed by the reconstruction of a workshop where a product is made live. The visual impact is integrated by a digital device and is completed by a choice of fabrics from the finest editors.
Softness, transparence and naturalness are felt in the experience proposed to visitors.
Vispring, luxury beds since 1910