Between 2012 and 2013, TMJ Design Studio has assisted Philippe Hurel with a number of commissions including the development of accessories, lighting, furniture and marketing tools.
In 2018, TMJ was appointed with responsibility for the Artistic Direction of Maison Philippe Hurel. This critical role included ownership of the product range, retail space development, communication, oversight of key partnerships and general brand management. This engagement continued until March 2022.
ART DIRECTION 2018 - MARCH 2022
Photoshoot, stylism and story telling supervision.
Design brief: to select and lead a team of talented designers into the ‘Hurel Studio’ to renew design aesthetics. Introduce new finishes and combine very high-end product with more mainstream commercial offerings.
Print and digital design supervision
2020-2021 Collection Catalogs
2021 Christofle partership leaflet
2021 Stills bar lauch leaflet
Collection launches, events, catalogs, marketing support
Introduced new veneers and developed exclusive wood colours and metal patterns
Tamo Kuri on Anaita dining table by Philippe Hurel
Tamo, also known as Manchurian Ash, comes from Asia and is characterised by a design with an astonishing impression of texture. Toned-down natural elements and in a shade called Kuri (which means chestnut in Japanese), the Tamo veneer gives a unique and poetic character in either satin or gloss to any piece that embraces it.
The Washi lacquer is an exquisite combination of colours and shades. Its profound and unique appearance gives the impression of texture and an ‘paint brushed’ finish. Available in satin or gloss, Washi enhances all surfaces.
Silvio table detail
A truly unique looking wood, Ziricote is reported to be naturally resistant to decay. The highly visual spider web grain is like what can be found in Brazilian Rosewood, only more complex and perfectly suited to high-end furniture.
The Nuage lacquer is an exquisite combination of colours and superpositions of shades, the lacquer has a profond texture which gives an impression of texture and a paint brushed aspect.
Available in satin and gloss, Washi enhances all surfaces.
Collection launch, social media strategy and content design
COMMUNICATION & PARTNERSHIP
To breathe new life into the Philippe Hurel brand, we have thought to develop collaborations with actors of excellence in the home and lifestyle sectors.
Amélie meets Philippe – Paris 2020 to 2022
Collaboration and dialog between Art and Furniture. Amélie Maison d’Art invest in Philippe Hurel showroom for four seasonal displays. Additional design of digital content for social media.
Design and following of new models according to collections needs